AI浪潮下的會展革命：為什麼科技越進步，我們越需要「真實的對話」與「會議設計」？
The AI-driven revolution in the meeting industry
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在AI席捲全球的時代，許多人都在問：既然AI能一秒總結數百頁報告、即時翻譯多國語言，甚至生成完美的簡報，那麼我們還需要大費周章地把人聚在一起開會嗎？
NVIDIA執行長黃仁勳在2026年6月於台北舉辦的GTC Taipei主題演講中，多次提到「代理式AI時代」的概念，意指你擁有的AI具備主體性—它能感知、推理、規劃行動並執行。
當AI把資料處理、內容生成等繁瑣的例行性工作接管後，人類將被釋放出來，專注於那些AI無法取代的高價值領域——也就是建立信任、情感共鳴、以及複雜的策略辯論。這正是全球會展產業（MICE）正在經歷的趨勢轉移。在一個由AI與科技驅動的世界裡，真實的「人際連結 (Authentic connections)」反而會變得更加突出與珍貴。
資訊傳遞的終結，真實對話的崛起
過去的會議，往往被視為「單向資訊傳遞」的場所。但如今，與會者對會議的期待已經徹底改變。調查顯示，即便視訊會議已經普遍到有「Zoom疲勞」的現象，仍有高達76%的人相信面對面的實體會議在未來將變得更加重要。
這是因為經歷了疫情後的「人際連結赤字 (human connection deficit)」，人們參加會議不再是為了單純「聽取資訊」，而是渴望成為「積極的參與者」。有42%的與會者要求更多的互動環節（如工作坊），40%的人則期待更多的社交與建立人脈的機會。
當AI接管了前期的議程安排、與會者名單媒合、甚至現場的多國語言翻譯與報到流程，會議籌辦者將被賦予全新的使命：我們有更多的時間與資源，專注於創造人與人之間的深度交流、激發創意與情感連結。
從「投資回報率 (ROI)」到「體驗回報率 (ROE)」
當會議的核心變成「對話與互動」，傳統用來衡量會議成效的指標也必須升級。企業主（Meeting Owners）長期以來面臨著「價值黑洞 (ROI Crisis)」的痛點——花了數百萬舉辦實體會議，卻難以證明除了「見個面」之外，對組織有何實質推動。
未來的會議不僅要看投資回報率(ROI)，更要看重「體驗回報率(Return on Experience, ROE)」。ROE關注的是與會者在情感層面的收穫：他們是否感到被激發？是否學到了新事物？對品牌的認同感是否提升？ 透過AI的輔助，我們能夠在會前、會中、會後精準追蹤與會者的參與度與情緒，將這些行為數據轉化為可行動的商業洞察。
AI縮短距離，設計體驗才能創造意義
如果會議的目的是促成高質量的對話與體驗，那麼「放任人們在會場裡自然交流」是絕對不夠的，每一場會議都應該充滿「意義與溫度 (meaning and warmth)」，是一場為參與者精心打造的體驗。在開始討論場地裝飾或繁瑣的物流後勤之前，先回答這兩個最根本的問題：
「這場會議的目的是什麼 (What is this meeting for)？」
「這場會議是為誰舉辦 (Who is this meeting for)？」
唯有將「人」放在核心，深刻理解參與者的需求以及他們處理資訊的方式，會議才能超越單向的交換，成為具有變革性的體驗。在這個AI快速發展的時代，科技不會取代會議，而是會迫使會議「進化」。當技術變得無所不在，唯有「有溫度的設計」與「真實的連結」能讓人銘記在心。
In an era where AI is sweeping the globe, many people are asking: Since AI can summarize hundreds of pages of reports in a second, translate multiple languages instantly, and even generate perfect presentations, do we still need to go through the trouble of gathering people together for meetings?
In his keynote address at GTC Taipei in June 2026, NVIDIA CEO Jensen Huang repeatedly mentioned the concept of the "Agent-based AI Era," which means that the AI you have possesses agency — it can perceive, reason , plan actions, and execute.
When AI takes over tedious, routine tasks like data processing and content generation, humans will be freed to focus on high-value areas that AI cannot replace — namely, building trust, fostering emotional connection, and engaging in complex strategic debates. This is precisely the trend the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry is currently experiencing . In a world driven by AI and technology, genuine "human connection" will become increasingly crucial. Authentic connections will become even more prominent and valuable.
The end of information transmission, the rise of authentic dialogue
In the past, meetings were often seen as venues for "one-way information transmission." But today, attendees' expectations for meetings have completely changed. Surveys show that even though video conferencing has become so prevalent that " Zoom fatigue " has emerged , a staggering 76% of people still believe that face-to-face in-person meetings will become even more important in the future.
This is because, following the "human connection deficit" of the pandemic , people no longer attend meetings simply to "listen to information," but rather to become "active participants." 42% of attendees requested more interactive sessions (such as workshops), while 40% anticipated more opportunities for socializing and networking.
When AI takes over the pre-event agenda setting, participant list matching, and even on-site multilingual translation and registration processes, conference organizers will be given a new mission: we will have more time and resources to focus on creating in-depth exchanges between people and inspiring creativity and emotional connections.
From "Return on Investment (ROI)" to "Return on Experience (ROE)"
When the core of meetings becomes "dialogue and interaction," the traditional metrics used to measure meeting effectiveness must also be upgraded. Meeting owners have long faced the pain point of "ROI Crisis" —spending millions to hold in-person meetings, yet struggling to demonstrate any substantial impact on the organization beyond simply "meeting."
Future conferences will not only focus on Return on Investment (ROI), but also on Return on Experience (ROE). ROE focuses on the emotional gains of attendees: Did they feel inspired? Did they learn something new? Did their brand loyalty increase? With the help of AI, we can accurately track attendee engagement and emotions before, during, and after the conference, transforming this behavioral data into actionable business insights.
AI shortens distances, allowing design experiences to create meaning.
If the purpose of a meeting is to foster high-quality dialogue and experience, then simply " letting people chat naturally in the venue" is absolutely insufficient . Every meeting should be imbued with "meaning and warmth , " a carefully crafted experience for its participants. Before discussing venue decoration or tedious logistical arrangements , let's answer these two fundamental questions:
What is the purpose of this meeting?
"Who is this meeting for?"
Only by placing "people" at the core and deeply understanding the needs of participants and how they process information can meetings transcend one-way exchanges and become transformative experiences. In this era of rapid AI development, technology will not replace meetings, but rather force them to "evolve." When technology becomes ubiquitous, only "warm design" and "genuine connection" will truly resonate with people.